Less Stress. More Sales. Marketing Built for Fresh Opportunities

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A California Marketing Consultancy

First, a quick note about our logo:
You might notice a pear outline—it’s a subtle reference to Gruszka, the Polish word for pear, and a nod to Phil’s 100% Polish heritage.

Now, let’s talk about what really matters—your business.
At Gruszka Consulting, we specialize in helping fresh fruit and vegetable companies navigate marketing challenges with confidence and clarity. Based in California, we’re a full-service consulting firm with deep roots in the food and beverage industry.

Whether you're launching a new product, entering a new market, or simply looking to sharpen your messaging, we bring decades of hands-on experience to the table. We’ve seen just about every scenario—and we know what works.

Best of all, we make the process easy. Our clients often tell us how much they appreciate working with a partner who understands their world, takes the pressure off, and delivers results.

Let’s move your products off the shelf—and your business forward.

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Marketing Services

Black and white illustration of an apple, pear, and round fruit.

Category Management

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Get in Touch with Us

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Fresh Experience

  • Table Grapes
  • Dried Fruit
  • Carrots & Root Vegetables
  • Non Dairy Yogurt
  • Leafy Greens
  • Potatoes
  • Organic  & Conventional Fruits and Vegetables
  • Irrigation
  • Floral
  • Tree Nuts
  • Restaurant & Foodservice
  • Fertilizers
  • Dried Spices
  • Trade Associations
  • Start Ups

Food, Beverage & More

We've got some experience under our belt that you can take advantage of.  Gruszka Consulting was founded in 2011.  Prior to our inception I started in the produce world with 9 years as VP of Marketing at Grimmway Enterprises proceeded by a marketing career in food and beverage companies such as Sara Lee including 3 years in Europe, Bimbo, S.A., Anheuser Busch, Eagle Snacks and Ralston Purina.  These opportunities have provided first-hand experience in all types of sales and marketing.


We provide fresh ideas combined with executive support throughout the industry so that you will get the resources on call to handle any challenge.

Today's consumers and customers call for:

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Fresh Ways of Thinking

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Fresh Ideas

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Fresh marketing ideas

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SOCIAL MEDIA PLANNING & EXECUTION

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STRATEGIC PACKAGING DESIGN

We're here to help. If you need guidance with a small project or want a complete overhaul of your marketing programs, no job is too small or large. Call us to discuss how we can work together to make your goals a reality.

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Contact for a Free Consultation

About Our Business

We have more than 25 years of experience in marketing food and beverages. Our experience ranges from marketing well known branded CPG products with national advertising and marketing budgets to small businesses just starting out. We also have extensive experience in both organic and conventional vegetable and fruit businesses.